When we search the web for information on silk, most web pages clearly state that silk is good for the skin, especially if you battle acne. is this real?
Although more research needs to be done to confirm these benefits, a recent clinical trial showed that people who slept on silk pillowcases did experience fewer acne breakouts and significant improvements in skin quality compared to those who slept on a quilt .
But why exactly? Silk presents a gentler, cleaner surface that can be used to stroke your cheeks. The rubbing of cotton on acne-prone skin can create more inflammation and worsen acne. Cotton also absorbs the natural oils and bacteria on your face and hair, which can build up on your box night after night, creating a petri dish on your pillow. Another claim to silk pillowcases is that they are gentler on your hair. While there is no scientific evidence to prove this, the same logic about silk on the skin likely applies to silk on the strands as well.
Blissy has been a trendy silk DTC brand for the past two years, mainly selling silk pillowcases. They do an outstanding job of marketing. There are a lot of promotion videos from influencers, and at the same time, there are also many 5-stars reviews on the Google search result page, and they are also costly. But is it really what we see?
Blissy has many websites promoting their products simultaneously, for example, offer.blissy.com, info.blissy.com, offer.blissy.us, deal.blissy.com, and blissy.com, etc. Standard sizes are $69.95 in white and $79.95 in other colors. They have plenty of 5-star reviews on every page. This makes us very confused. 1. Why does Blissy have so many websites promote the same product? 2. With such a good review performance, how can it be so strong in product quality control? 3. According to our cost, why is it so expensive to sell? Is there anything special about their products?
After a Google search for Blissy's reviews, we found that the front page was filled with positive reviews and feedback. But we didn't even see the review link for Trust Pilot. We checked the official website of Trust Pilot with skepticism. The results surprised me. With a perennial low score of 2.7 on Trust Pilot's website, many people have questions about Blissy's products. At this time, we had another big question. Trust Pilot is an authoritative Review website. Usually, when we search for a review, it will be ranked on the first page of the search results page. Why is it ranked in the Blissy Review? Very back? We did some research for this. Please continue reading below.
We try to find the answer in two ways
The founder of Blissy is Vahe Haroutounian who is also the owner of Vas Media Group LLC. This company is very good at making high-quality videos and has a lot of influencer resources. This gave us an instant understanding of how they work.
The first is advertising. From some relevant data, their advertising is very aggressive. They have many domain names running on Google simultaneously, accounting for about 60% of the exposure. And it clearly shows a lot of 5-star reviews on all of their pages. For $3 per click, the monthly cost of advertising is a huge number.
Public relations is also a powerful aspect of Blissy. There are many evaluation and promotion pages on the Internet, and each page has 5-star reviews for Blissy, which directly leads to the failure of Trust Pilot's review to be displayed.